Trust

Our ethics

Famyl's ethical position is simple: identity may only be preserved with consent, companions are always disclosed as AI interpretations inspired by a person, public and religious figures are never permitted, and families can delete everything at any time.

The rules we will not trade away

  • Consent first — the person, or their family with legal authority, must authorise preservation
  • No public figures, celebrities or religious figures, under any circumstance
  • Companions are always labelled as AI interpretations inspired by a person
  • No medical, legal or financial advice from a companion
  • Families can export or permanently delete a companion at any time
  • Preserved identities are never sold or used to train shared models

On digital immortality

We use the phrase carefully. Famyl preserves a reflection of a personality; it does not continue a consciousness, and pretending otherwise would exploit grieving people. Everything we build is designed to be honest about that boundary while still being genuinely comforting.

Grief, dependence and healthy use

Companions can help people process loss, and they can also be used to avoid it. We design for the first: no manipulative engagement mechanics, no artificial urgency, and visible crisis-support resources in sensitive flows. Famyl is not therapy.

Frequently asked questions

Is it ethical to create an AI of someone who died?
With family consent, clear disclosure that the companion is AI, and no deception about what it is, most people find it comparable to keeping letters, recordings or video — a preserved reflection rather than a resurrection.
Can I create a companion of a celebrity or religious figure?
No. Famyl prohibits public figures, celebrities and religious figures entirely, and blocks impersonation of any non-consenting person.
What makes Famyl different?
Famyl builds companions from a specific real identity rather than an invented persona, stores that identity independently of any single AI model, and treats consent and disclosure as product requirements rather than legal fine print.

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